Certificate in Strategic Management (11 days)


This certificate course consists of the following modules:

Each of the above modules can also be taken individually, leading to a course certificate per module.

Course overview

Click here to download the course leaflet (PDF format)

Successfully leading and managing an organisation involves making and implementing strategic decisions concerning how to maintain your organisation’s direction whilst continuously improving performance and impact in a changing environment. Today, leaders and managers require a wide and diverse range of competencies to successfully motivate, drive and facilitate strategic development and change in an organisation.

This course focuses on the strategic management of non-profit organisations and its importance to their success. It provides you with core knowledge, practical skills and tools to support you in the strategic management of your organisation.

This certificate course comprises three independent but mutually reinforcing modules:

  1. Strategic Analysis & Decision-Making (3 days)

Leaders and managers are responsible for shaping the future of their organisations and guiding how they will contribute to the changes they envision in the world.

This course is designed to challenge you to think and act strategically in the non-profit environment. It places emphasis on your development as a strategist and focuses on how you can create powerful, relevant and focused strategy that contributes to the realisation of your organisation’s vision.

A starting point for the successful development of a strategy is a deep understanding and knowledge of both an organisation’s own internal environment and also the external environment in which it operates. This course provides you with a practical overview of what is involved in, and different approaches to, analyzing the environment as the foundations upon which an organisation can: i) think creatively and strategically about its possible future directions; ii) generate options and expand its potential choices; and iii) identify mandate driven criteria upon which to base its decision-making.

  1. Strategy Formulation & Implementation Planning (4 days)

Developing a well formulated strategy accompanied by a robust plan for its implementation provides leaders and managers with a powerful tool with which to successfully guide their organisations. It provides an organisation with clear and shared direction as a basis for important ongoing decision-making concerning the allocation and use of available resources.

This course provides you with a practical understanding of what is involved in strategic planning and how to effectively design and manage a strategic planning process. It provides you with a range of different frameworks, tools and approaches for your organisation to be able to answer the following questions: Where are we now? Where do we want to go? How are we going to get there? How will we know that we have arrived?

Finally, this course provides you with an understanding of the challenges involved in successfully translating strategic intent into an actionable implementation plan as well as strategies for how to mitigate these issues.

  1. Managing Organisational Change (4 days)

All organisations are faced with the continuous imperative to evolve and develop in response to the demands of their environment. Such changes may vary from minor operational adjustments to more fundamental shifts in direction.

Central to the success of any organisational change is how the impact on those people affected is managed.  For change to be successful, a strong case needs to be built that is convincing and objective. It requires a clear explanation of: i) how things will be different in the future; ii) the benefits that will be derived from the proposed changes; and iii) presents the steps that will be taken to implement the changes. Leading and managing successful organisational change requires effective communication and the building of commitment, ownership and trust amongst those who will be affected by the proposed changes.

This course provides you with practical skills and knowledge to lead or manage such organisational change. It provides you with an understanding of the different perspectives and approaches that exist to organisational change. It also provides you with a range of different frameworks, tools and approaches for assessing the desirability and feasibility of proposed changes.

Finally, this course provides you with a practical overview of what is involved in designing and implementing a successful organisational change process.

Who should attend

Leaders and managers of non-profit organisations responsible or involved in the strategic management of an organisation, in particular:

  • Executive Directors
  • Senior Managers
  • Programme Directors, Managers, and Coordinators
  • Functional Directors, Managers, and Coordinators (such as of human resources, administration, planning, PME)
  • Senior Project Managers
  • Consultants
  • Board Members

How you and your organisation will benefit – Learning Objectives

After this course, you will be able to:

1. Strategic Management, Thinking & Decision-Making

  • Identify the main strategic opportunities and challenges facing NPOs
  • Explain the concept of strategy, its multiple definitions and their relevance to NPOs
  • Describe the differences between strategy, strategic planning and strategic management
  • Present the strategic management cycle and understand its relevance to NPOs and the challenges associated with such an approach
  • Explain the importance of strategic thinking, create conditions that are conducive to strategic thought and minimize those that are not
  • Describe what is involved in the strategic analysis of an organisation’s internal and external environment
  • Identify and use some of the different tools and approaches available for internal and external strategic analysis and assess which are of most relevance in a given situation
  • Explain the different types of strategic options and choices available to NPOs
  • Understand how to generate and appraise strategic options, as a basis for strategic decision-making
  • Guide and facilitate strategic individual and group decision-making which supports and benefits from organisational learning

2. Strategy Formulation & Implementation Planning

  • Identify and develop the key content of a strategic plan including vision, mission, values, aims, strategic priorities, objectives, strategies (small “s”) and approaches
  • Understand the different phases of strategic planning and describe what is involved in a successful process
  • Explain who should participate in strategic planning and when
  • Understand how to translate strategy into a robust implementation plan and why this process is important, and describe the different ways implementation planning can be approached
  • Explain the key functions of implementation planning (both organisational and programmatic): the alignment of resources (financial, human and physical) and structure, and the management of performance
  • Describe the importance of performance monitoring and evaluation to achieving results, and explain the influence of results-based management and the pressure for increased aid effectiveness on NPOs
  • Identify and use some of the different frameworks, tools and approaches available for strategic and implementation planning and assess which are of most relevance in a given situation
  • Manage a successful strategic and implementation planning process
  • Recognise and address the potential challenges and risks associated with translating strategic intent into organisational action
  • Effectively monitor and evaluate the implementation of strategic and implementation plans
  • Identify different types of strategies and understand and assess strategic management in practice

3. Managing Organisational Change

  • Explain the relationship between strategic management and organisational change and the difference between planned and unplanned change
  • Identify and understand the drivers of organisational change and role of change agents
  • Explain the influence of knowledge management and organisational learning on organisational performance
  • Describe different perspectives and approaches to organisational change and the implications of these differences
  • Explain evolutionary and revolutionary change and determine which type of change is required
  • Assess the organisational desirability and cultural feasibility of proposed changes
  • Recognise potential impediments to change and the understand different sources of resistance to change
  • Identify and apply some of the tools and models available for assessing and managing change in a given situation
  • Understand how to promote change and manage resistance to change constructively, including how to: i) communicate effectively, ii) promote commitment, ownership and trust, and iii) encourage and facilitate participation
  • Know how to design, plan and manage a process of change within an organisation and develop an appropriate and relevant change management plan

Course approach

Emphasis is placed on “action learning” and each module features presentations, structured learning experiences, facilitated discussions, individual and group activities. Throughout the course, participants are encouraged to directly apply learning to their organisational context.

Interested in having this course conducted tailor-made for your organisation? Please contact us.