Interview with Caroline Tosti

“Effective communication is essential. Just as any living organism cannot survive without communication between its different cells, an organisation cannot operate without effective communication.”

Caroline Tosti SMALLCaroline Tosti

Caroline Tosti is the Trainer for the course in Strategic Communication for Non-Profit Organisations. She is a specialist and consultant in communications with over 15 years’ experience in the field.

Caroline is going to be the trainer of the 3-day course Strategic Communication for Non-Profit Organisations conducted from 7 to 9 November 2013 in Geneva, Switzerland.

Three questions to Caroline Tosti:

Whom is your course adapted for?

This workshop is designed mainly for communication professionals working for non-profit organisations, who are either interested in improving communication within their organisation, and/or willing to take on more responsibilities or challenges in relation to this function.

Managers will gain powerful insights with regards to the challenges their organisations face. This can lead to a constructive dialogue with their communications staff.

Finally, there are a number of communication professionals who are seeking to enter the non-profit sector. Thanks to this course, they will gain the good practices and innovative approaches to work in a completely new environment with specific issues and challenges.

 

How can improving communications help non-profit organisations?

Effective communication is essential. Just as any living organism cannot survive without communication between its different cells, an organisation cannot operate without effective communication.

The most vital function in running a non-profit organisation is daily internal communication between staff and departments, as it facilitates an effective exchange of information in the implementation of the organisation’s programmes and projets. At a more strategic and formal level, communication promotes an organisation, leveraging upon its image, credibility and ability to raise funds.

 

What do start-up organisations and large structures have in common when it comes to communication?

RELEVANCE is the key for both types of organisations. While larger ones may have more resources (finances, staff, time) to devote to communication, they should both stay committed to conferring a strategic approach to their communication practices.

Strategies involve identifying the most relevant actions and tools best suiting the type of message individual organisations wish to convey to their target audience, taking into consideration available resources and the overall context they are working in, in order to achieve the organisations’ objectives.